Buy A Franchise Unlimited – Trend Setters for 2015 Pt 1

January 1st, 2015

Buy A Franchise Seattle, Buy A Franchise Bellevue, Buy A Franchise Unlimited, Buy A Franchise Blog, Buy A Franchise Info

FranConnect starts the year with a bang, by acquiring Process Peak and attracting Serent Capital as a new equity investor. FranConnect picks up about 150 franchise brands as clients to add to its 600, lengthening its lead as a provider of franchise management software. The Reston, Virginia-based firm also picks up a West Coast office, Process Peak headquarters in Carlsbad, California. But more important is the professional services model that Process Peak pursued to differentiate itself from its larger competitor—real, live people who are deployed to help clients get the most out of the tech tools they buy. “Franchisors that ignore technology do it at their own peril. Companies that have come out of nowhere and become leaders have always adopted technology in a very serious way,” says Amit Pamecha, CEO and founder of FranConnect. He started the company in 2003, and notes how technology has changed. Back then, the focus was websites and intranets, and both are still critical, he believes. But now marketing is at the top of the list, especially at the micro-level. “There has been a blind spot in which franchisors typically have a really good handle on the marketing they do on behalf of the franchisee, but has very limited visibility into what the franchisee is doing on their own behalf,” adds Keith Gerson, president of global operations for FranConnect. The new FranConnect “will provide us the ability to keep the franchisee focused on the local market.” At least one competitor, Stan Friedman, president of FRM Solutions, believes the Serent Capital investment “places a spotlight on this market segment and its viability,” just as Buffalo Wild Wings lent a halo effect to the chicken wing industry when it went public. And he hints FRM, like other competitors, will be ready to swoop in if customers don’t like the change.

Buy A Franchise Seattle, Buy A Franchise Bellevue, Buy A Franchise Unlimited, Buy A Franchise Blog, Buy A Franchise Info

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