IFA ANNOUNCES PARTNERSHIP TO PROMOTE FRANCHISES

May 12th, 2011

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The International Franchise Association (IFA) announced it has partnered with the Professional Athlete Franchise Initiative (PAFI) to connect the professional athlete community to the franchise industry through education, research and interaction in advance of the 2011 PAFI Franchise Summit, July 10-12, in Atlanta, Ga. 

As the oldest and largest organization representing franchising worldwide, the International Franchise Association is dedicated to promoting and protecting franchising through educational programs such as the PAFI. IFA will be a leading sponsor of the 2011 PAFI Franchise Summit, the premier event designed to introduce professional athletes to the basic architecture of the franchise industry. The summit also serves to educate franchisors about how to leverage athlete participation in their franchise growth initiatives. The classroom curriculum is crafted by franchise leaders and supported by franchisors and others geared toward tooling the professional athlete for transition.

“PAFI’s mission to educate athletes about value of franchise ownership as a second career supports IFA’s mission to raise the awareness of franchise ownership for all individuals as part of our strategic plan,” said IFA President and CEO Steve Caldeira. “Professional athletes are strong leaders on the field who understand the importance of working as a team and as part of a system to achieve success – many of the same characteristics of successful franchise systems.”

The 2011 PAFI Summit is hosted by Stan Friedman, CFE, senior vice president, FranConnect, and 2011 IFA Ronald E. Harrison Diversity Award Winner. Summit host committee members include IFA members Geoff Hill, vice president, Roark Capital Group, Kay Ainsley, managing director, Michael Seid Associates, Miriam Brewer, director of education and diversity, IFA, and Nick Powills, CEO, No Limit Media Consulting. For a complete list of speakers and education contributors to the summit, or for more information about PAFI, please visit www.thepafi.org.

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