Seattle’s Best Coffee launches Brew-lanthropy Project

April 8th, 2011

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Check out this interesting article on FastCasual.com:

“Seattle’s Best Coffee has launched the Brew-lanthropy Project, an initiative that works to provide nonprofits with an opportunity to fuel their purpose. The project was launched in an effort to continue the philanthropic work of parent company Starbucks.

As part of the project, Seattle’s Best will award nonprofit organizations with a breakroom makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.

“Our mission is to provide great coffee anywhere it’s needed, and the Brew-lanthropy Project is a great way to extend that mission,” said Michelle Gass, president, Seattle’s Best Coffee. “Providing a great cup of coffee to those who quietly and courageously transform their communities every day is just one way Seattle’s Best Coffee can show appreciation for their hard work.”

The First Brew-lanthropy Project Award: Blackstone Bicycle Works

Seattle’s Best Coffee began the Brew-lanthropy Project by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone teaches neighborhood kids life lessons through bike mechanics and healthy living through fun.

Blackstone’s full story is available on Seattle’s Best Coffee’s Facebook page.

Which organization is next?

To find the next deserving organization, Seattle’s Best Coffee is asking its Facebook community to become Brew-lanthropists. Anyone can nominate a nonprofit in need of a coffee break makeover. The winning organization will receive:

• A coffee break area makeover by HGTV’s “Design on a Dime” star Frank Fontana

• A Seattle’s Best Coffee Premium Office Brewer, which delivers an individual cup of coffee made from freshly-ground beans in less than a minute

• A year’s worth of Seattle’s Best Coffee

• A $5,000 donation to brew more good in the community

• A chance to tell their story in a short, shareable documentary film that will be featured on the Seattle’s Best Coffee Facebook page

Nominations can be made by submitting a 250-word essay about the organization at the Seattle’s Best Coffee Facebook Page. Entries will be accepted through April 29.

Beginning May 11, fans can cast their votes for which organization will receive the coffee makeover. Seattle’s Best Coffee will narrow the field to four finalists for voting, allowing nonprofits to rally support and votes. Each finalist will be awarded $500 worth of Seattle’s Best Coffee.

Later in May, the Seattle’s Best Coffee team will visit the hometown of the nonprofit with the most votes and bring the coffee makeover and its story to life.”

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