Home Helpers Franchise

February 6th, 2011

(Buy A Franchise Unlimited, Seattle Franchise, Bellevue Franchise)

Mark Stanley invested 30 years of his life into the cement and concrete company Lafarge, only to be laid off unexpectedly and left to care for his widowed mother.

He didn’t know at the time that caring for his elderly mother would lead to his next career.  The 52-year-old Loveland resident didn’t know what to do in December 2008 when he lost his job.  Most people told him to get back to work as soon as possible in his field, but Stanley took a pause.  Rather than jump headfirst into another manufacturing job, Stanley decided to take some time to get perspective.

He was able to narrowly survive with his severance pay, savings and his wife’s income.  In April 2009, shortly after losing his job, Stanley’s father died and his mother, who has multiple sclerosis, moved in with him because she was unable to care for herself.

While looking for a job, Stanley soon realized how competitive the market was during the height of the Great Recession.  Rather than take a lower-paying job, Stanley started looking into opening his own business via a franchise.  “Jobs were pretty limited, it was tough,” said Stanley who didn’t want to go on unemployment. “If I make half of what I used to make, I might as well work for myself,” he said.  While researching potential business options, Stanley stumbled across Home Helpers, a franchise that offers caregivers who provide clients with non-medical care and companionship.

Caring for his mother at the time, Stanley was acutely aware of how useful such a service could be to the elderly and their families.  This year alone, an estimated 10,000 people per day will turn 65 years old, said Stanley, citing the built-in client base he has waiting for him as the baby boomer generation ages.

For the past 10 months, Stanley has been working to get his own Home Helper franchise off the ground, and on Jan. 3, he officially launched the company based in Loveland that services all of Northern Colorado.  Stanley paid $42,000, for the franchise, money he took from his own savings.  His first official client is his own mother, Betty Stanley, 70, who has been able to move back into her home in west Loveland where she lived with her late husband.

“It’s wonderful. They (Home Helpers Franchise) help so much because of things that I can’t do alone,” said Betty Stanley, sitting in her living room.  Betty Stanley said she prefers being able to live in her own home with the aid of a Home Helper employee because it is familiar to her.  Little things, like the horses she watches in a field east of her home and her wheelchair ramp make her more comfortable.

Betty Stanley’s caregiver Keri Dotson said she assists Betty Stanley in her day-to-day activities and helps her go to the senior center two to three times a week, but said that she primarily keeps her company.  “I am mainly companionship for her,” said Dotson who tearfully compared Betty Stanley to family. “I introduce her as a friend not a client.”  Stanley said it is that companionship and care that he wants to provide to others who need it.  While Home Helpers  Franchise is not restricted to just seniors, he said that most elderly people fear having to leave their home for a nursing home or some other form of assisted living.

Compared to $70,000 or more for assisted living care, Stanley said his services cost about $18,000 a year for 20 hours per week. The amount of time a client wants to hire a home helper depends on their needs, and Stanley said he is prepared to cater to both needs and budgets.  “Home Helpers Franchise offers an affordable alternative to senior care and assisted living,” Stanley said.

Stanley is not the only unemployed person gravitating toward owning their own franchises.  According to new studies released this month, the U.S franchising industry is expected to see some growth in 2011.  The study produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, projects that the number of franchise units will grow 2.5 percent in 2011 to 784,802, as opposed to last year’s increase of just 0.3 percent.

With nearly 35 million residents above the age of 65, there is a need for such services.  According to the Administration on Aging, individuals reaching age 65 have an average life expectancy of an additional 18.6 years and the number of Americans ages 45 to 64 who will reach 65 over the next two decades increased by 31 percent this decade.

The bottom line for Stanley is he turned an unexpected layoff into a business he genuinely enjoys.  “I could be doing construction and I would be happy, but this is more rewarding,” he said. “I can’t wait to get up every morning… I’m not going to get rich, but I’m rich in life.”

For more information on Home Helpers Franchise, or any of the other 10-15 Senior Care or Assisted Living Franchise Models I have available, please contact me for a presentation.

(Buy A Franchise Unlimited, Seattle Franchise, Bellevue Franchise)

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