Three More Outlets Slated for Opening in Kuwait and Two in Saudi Arabia by End-2010Dubai-UAE: 17 October, 2010 – SUBWAY restaurant chain, the world’s largest submarine sandwich Franchise, today announced the opening of its landmark 100th store in the UAE, 44th in Kuwait and 41st in the Kingdom of Saudi Arabia (KSA). SUBWAY has also unveiled plans to add three new Franchises in Kuwait and two in Saudi Arabia by the end of 2010. The new milestone will further complement SUBWAY’s diverse regional network, which makes a total of 230 outlets in the region including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon, and Egypt. Kuwait and Saudi Arabia are the second and third largest markets for SUBWAY in the MENA region after the UAE.
Hisham Ghazal, Brand Manager, SUBWAY® Middle East and Africa, said: “We are proud to announce our network is further expanding, and will continue to grow to reach our customers. I would like to congratulate SUBWAY® UAE, Saudi Arabia and Kuwait for the remarkable efforts as we gear up to opening additional outlets in most of the Arab countries in the near future.
“Our continuous expansion comes as a key step to meet the increasing demand for the healthier options that we offer with optimum value.”
Christopher Reyes, Operational Director, SUBWAY® – Saudi Arabia, said: “The year 2010 is special for us by all measures. With the opening of nine new Franchises, the year has witnessed the biggest expansion of SUBWAY® in Saudi Arabia, followed by six new Franchises in 2005 and five in 2009.”
The company has also rolled out a two-month long campaign titled ‘Make it Your Way’ across television, radio, print and digital, as well as online and outdoor platforms.
Taking forward the SUBWAY principle that customers have the liberty to build their own subs the way they like, the region-wide campaign spans the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Jordan, Egypt, and Lebanon. Each market is mandated to communicate the message at a local market level, utilising all possible advertising resources.
Marwan Al Hamar, Development Agent, SUBWAY® – UAE, said: “The expansion of our network aims to ensure we reach our customers across the UAE, in addition to our home delivery service that offers utmost convenience. We will continue to serve our customers healthier top quality options that come with fresh ingredients and customised to suit individual tastes.”
Abdulrahman Al Mutairi, Chairman and Development Agent, SUBWAY-Kuwait, said: “Our future expansion plans include the opening of three new SUBWAY Franchises by the end of the year and extending to an additional 40 Franchise locations within the next five years.”
Subway® recently became the largest submarine Franchise in the Arab world with about 230 Franchise outlets at convenient venues. In addition to the UAE, Kuwait, and Saudi Arabia, the brand has 15 outlets in Qatar, 10 each in Jordan and Bahrain, seven in Oman, four in Egypt and three in Lebanon.
With more than 33,500 locations in 92 countries including the Middle East, the SUBWAY restaurant chain is the world’s largest submarine sandwich Franchise. Headquartered in Milford, Connecticut, the SUBWAY chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The partnership, which continues today, marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business.
The SUBWAY brand has been honoured as the number one Franchise Opportunity in the Entrepreneur magazine’s ‘Annual Franchise 500′ listing for 17 of the past 23 years.