Archive for January, 2012

Father and Son Team Build Battery Franchise Empire

January 29th, 2012

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A background in real estate helped Matt Phillips and his father take advantage of good rents for their business locations.   - Chad Coleman, Bellevue Reporter

A down economy is supposed to lead to contraction, but don’t tell that to Matt and Dan Phillips.

The father and son duo recently opened their fifth Batteries Plus franchise in the state, this one on 148th Avenue Northeast and Northeast 20th Street in Bellevue. It took hours of extra work, and some savvy changes, but the family team has built a stable nest egg of franchises, many of which were born out of the terrible economy.

“During the recession period a lot of people are fixing and prolonging the life of their devices by replacing batteries rather than buying new ones,” said Matt Phillips, now the general manager of the five franchises.

Matt’s father, Dan, owns five of the 13 locations in the state.

Matt Phillips joined the business in 2004, after several years in the real estate industry. Tired of being stuck in a cubicle, Phillips began working in his father’s Olympia store before climbing the ladder. He helped push a renewed commitment to a breadth of product in the stores and quick turnaround on orders that helped launch the family to success.

The franchise stores carry more than 30,000 types of batteries, and 10,000 kinds of light bulbs.

Anyone can buy a battery online, Matt Phillips said, but customers count on the expertise to make sure it is the right one. The stores offer testing of the batteries before sale as well because, Phillips said, batteries are like fruit – they are perishable.

With a background and connections in real estate, the Phillipses were able to take advantage of the poor market to acquire inexpensive rent for the newest franchise store. The Bellevue franchise store opened on Black Friday last year, and it has already seen 20 percent higher sales in its first two months than the Tukwila store saw during the same period two years ago.

Among the five franchise stores, the Phillipses have been able to employ 25 people. Stores range as high as five employees, all of whom are full time.

“We want to make sure that because we expect our staff to be trained and knowledgeable, and that takes time, they are making a living wage and be taken care of,” Matt Phillips said.

The most successful store in the Phillips’ franchise chain remains the original space in Olympia. This franchise store has been a fixture since 1999, while new stores in Tacoma, Tukwila and Puyallup have helped grow the family brand. Phillips said they had been looking to get into the Seattle franchise area for some time. As the economy crashed and rents dropped, the family saw its window, and hasn’t looked back.

This level of success took full commitment to the business, Phillips said. He said the corporate structure of Batteries Plus gives the franchise owners everything they need to succeed, but that doesn’t make it easy.

“If you’re not cultivating an atmosphere of customer service and sales and you cant spend time to stock and maintain property inventory, you can fail in this business.”

This areticle compliments of NAT LEVY
Bellevue Reporter Staff Writer
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Popularity: 5% [?]

Great Clips Open New Franchise in Pleasant Plains NY

January 20th, 2012

Great Clips Hair SalonGreat Clips Hair Salon is now open for business in Pleasant Plains. Staff members include, from the left, Patty Rios; Alyssa Lamorgese; Maryann Lerman; Aimee Rotando; Virginia DelVecchio; Louise Waldman; Kathy DiMitri, owner; Denise Schiera, and Sharon Prunetti.   (Staten Island Advance/Hilton Flores)STATEN ISLAND, N.Y. – PLEASANT PLAINS – Former Oakwood resident Denise Arango Schiera and Nick Schiera, formerly of Huguenot, are celebrating the grand opening of their fourth Great Clips Hair Salon in the Waldbaum’s Center in Amboy Plaza.

Great Clips bills itself as the world’s largest hair salon brand in the $55 billion-a-year haircare industry. The franchise’s success is built on its mission to provide convenient, affordable, and high-quality haircuts to men, women and children.

Great Clips Hair SalonSharon Prunetti gives a hair cut to Jonathan Alleva, 7, of Tottenville.   (Staten Island Advance/Hilton Flores)

The Schieras opened their first Great Clips salon nine years ago in Princeton, at that time the first Great Clips salon in New Jersey. Schiera holds a master of business administration degree from St. John’s University, Grymes Hill, and a bachelor of science degree in accounting from St. Francis College in Brooklyn. Ms. Schiera holds a master of business administration degree and a bachelor of science degree in marketing, both from St. John’s University, Grymes Hill.

The Princeton salon, along with their Hamilton (N.J.) Great Clips salon have received numerous awards for sales success. Their newest salon in East Windsor (N.J.) recently was recognized for outstanding operations. The Schieras’ company employs 40 hairstylists throughout Central New Jersey and Staten Island.

The Schieras hope to bring this level of hair care to their newest Great Clips salon in Pleasant Plains. The salon, at 6390 Amboy Rd., in the Waldbaum’s Center, hosted its grand-opening celebration on April 16. Giveaways, balloons and a Great Clips mascot along with free refreshments, were part of the festivities.

In addition, all haircuts will be $2.99 for a limited time only to celebrate the grand opening.

“We are excited to come back to Staten Island to share the Great Clips concept with our family and friends, “said Ms. Schiera, the salon’s owner.

The salon is open seven days a week, including evenings. No appointment is necessary. Regular haircut prices are $13 for adults and $11 for kids and seniors.

Popularity: 6% [?]

Sub Sandwich Franchises Charley’s Grilled Subs Nominated for Prestigious Webby Award

January 18th, 2012

Sub Sandwich Franchise Charley’s Grilled Subs Nominated for Prestigious Webby Award. Philly Steak Sandwich Franchise Chain’s Website Competes in Restaurant Category, Public Voting Ends Friday.

COLUMBUS, OH – (April 2011) – Charley’s Grilled Subs, the international Philly Cheesesteak Sandwich franchise, has been named one of the five finalists in the restaurant category of the Webby Awards, a competition often referred to as “The Oscars of the Internet.”

The company’s website,, was submitted to the restaurant category to be judged on excellence in web design, usability, information architecture and mobile accessibility, through their digital agency, Ohio-based dynamIt. Other finalists include Chipotle, Carl’s Restaurant, Dishoom and the Pure Management Group.
Now in its 15th year, The Webby Awards is the world’s leading honor recognizing achievement in Websites, online film and video, mobile and apps, and interactive advertising and media. This year’s award received nearly 10,000 entries from all 50 states and more than 60 countries worldwide. Winners will be announced June 13, 2011 in a star-studded New York ceremony.

Throughout the past year, the Charley’s website has improved to better communicate the quality and values of the food and the business model in a bold way. Among the improvements to their digital image, Charley’s now has a food-first focus on the website and their franchise opportunity is more clearly laid out.

“I am immensely proud of my team and honored to be included among the distinguished nominees,” said James Pa, Charley’s Vice President, Brand Management. “The purpose of our website is to inspire a seamless integration that ties in a customer’s online experience with the customer’s offline experience. A website represents the brand face in the digital universe and for us, it’s important we pay close attention to it.”

About Charley’s Grilled Subs
Charley’s Grilled Subs is famous for their hot, fresh made-to-order Philly Steak Sandwiches and other 100 percent USDA certified choice steak, chicken and deli subs, gourmet fries and freshly squeezed lemonade. The company, headquartered in Columbus, Ohio, has more than 400 locations worldwide in 44 states and 16 countries. Founded in 1986, more than 90 percent of all Charley’s Grilled Subs restaurants are run by franchisees.

Popularity: 4% [?]

Little Gym Franchise Opens in Interbay

January 16th, 2012

Little Gym Franchise now open in Interbay

Children in the Queen Anne area have a new option for learning gymnastics skills with the opening of the Little Gym in Interbay.


Bonnie and Kevin Nasr have owned a Little Gym franchise in Seattle  for the past 18-years. That gym in the Roosevelt neighborhood is the  longest originally owned Little Gym in the world.   Their second  location is at  2213 15th Ave. West on 15th Ave. W, next to Alpine Hut.


The Nasrs say the mission of Little Gym is to develop confidant,  successful kids through gymnastics. Children are taught physical  dexterity, along with listening, sharing, and overall life skills.


Children from four months to 12-years are welcome at the Little Gym.   Parents help guide children under age three in classes.  Extensively  trained teachers are on hand during all sessions to lead everyone  through their paces.


The focus is on what they call “serious fun.”  They offer a  structured curriculum featuring tumbling and other floor skills, balance  beam, parallel bars, rings, and vault to improve strength and  steadiness.

The company started in Bellevue 35 years ago and there are now more than 300 Little Gym’s world-wide.

Thanks to Steven Smalley for the info and photos!

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Popularity: 4% [?]