Archive for April, 2011

Tennis Star Venus Williams Joins Jamba Juice Franchise

April 26th, 2011

(Buy A Franchise, Seattle Franchise, Bellevue Franchise)

Jamba Juice announced that tennis star Venus Williams has joined the company as a franchise partner and will help the brand enter the Washington, D.C., market.

James White, chairman, president, and CEO of Jamba Juice franchise, told QSR in an exclusive interview that the Williams family had been fans of the brand in their native California, and that Jamba has been in discussion with the camp for the last year about a partnership.

“The D.C. marketplace was a high priority for us because of the makeup of the consumer opportunity that we saw there,” White says.

“We thought that Venus would be the ideal franchise partner; she epitomizes, from our vantage point, a person that leads a healthy, active lifestyle. She’s one of the most recognized athletes on the planet, so we couldn’t think of a better partner to enter the D.C. marketplace with.”

The franchise deal with Williams calls for five stores in the next two years in the D.C.-Maryland market. The first store is slated to open in the summer.

White says the D.C. marketplace will be used as a launch pad for further East Coast franchise growth, and that the brand has plans to grow in Connecticut and Boston. In the meantime, Jamba Juice franchise plans to promote health and wellness activities through Williams’ D.C. stores, White says.

Williams, who has won 41 Women’s Tennis Association titles and 7 Grand Slams in her career—and whose sister, Serena, is also a tennis star—was looking for entrepreneurial opportunities, White says. A mutual acquaintance of Jamba Juice and the Williams camp introduced the two parties.

“I have been a long-time fan of Jamba Juice and its mission to help inspire and simplify healthy living,” Williams said in a statement from the company. “Regardless of the venue—whether I am on the tennis court or on an interior design project—keeping fit and eating healthy are critical to ensuring I maintain peak performance.

“Jamba offers a fantastic line-up of tasty, better-for-you products that I can feel good about eating. I am excited to be a part of Jamba and, through that partnership, to be bringing a healthy lifestyle brand to the D.C. metro area that can offer others an easy way to maintain their focus on staying active and eating right.”

White says Jamba Juice franchise is a good fit for athlete partnerships because of its healthy, active brand image. Former National Basketball Association star LaPhonso Ellis is a franchisee in South Bend, Indiana, and the brand has a partnership with the Women’s National Basketball Association, as well.

“It’s a business [athletes] understand, it’s a product they love and use, so it’s a natural fit for us to have this kind of relationship with an athlete like Venus Williams,” White says.

There are no plans for Williams to act as a spokeswoman for Jamba Juice franchise, White says, but he expects the relationship with the tennis star to grow in the coming years.

(Buy A Franchise, Seattle Franchise, Bellevue Franchise)

Popularity: 8% [?]

Seattle’s Best Coffee launches Brew-lanthropy Project

April 8th, 2011

(Buy A Franchise Unlimited, Buy A Franchise Bellevue, Buy A Franchise Seattle)

Check out this interesting article on FastCasual.com:

“Seattle’s Best Coffee has launched the Brew-lanthropy Project, an initiative that works to provide nonprofits with an opportunity to fuel their purpose. The project was launched in an effort to continue the philanthropic work of parent company Starbucks.

As part of the project, Seattle’s Best will award nonprofit organizations with a breakroom makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.

“Our mission is to provide great coffee anywhere it’s needed, and the Brew-lanthropy Project is a great way to extend that mission,” said Michelle Gass, president, Seattle’s Best Coffee. “Providing a great cup of coffee to those who quietly and courageously transform their communities every day is just one way Seattle’s Best Coffee can show appreciation for their hard work.”

The First Brew-lanthropy Project Award: Blackstone Bicycle Works

Seattle’s Best Coffee began the Brew-lanthropy Project by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone teaches neighborhood kids life lessons through bike mechanics and healthy living through fun.

Blackstone’s full story is available on Seattle’s Best Coffee’s Facebook page.

Which organization is next?

To find the next deserving organization, Seattle’s Best Coffee is asking its Facebook community to become Brew-lanthropists. Anyone can nominate a nonprofit in need of a coffee break makeover. The winning organization will receive:

• A coffee break area makeover by HGTV’s “Design on a Dime” star Frank Fontana

• A Seattle’s Best Coffee Premium Office Brewer, which delivers an individual cup of coffee made from freshly-ground beans in less than a minute

• A year’s worth of Seattle’s Best Coffee

• A $5,000 donation to brew more good in the community

• A chance to tell their story in a short, shareable documentary film that will be featured on the Seattle’s Best Coffee Facebook page

Nominations can be made by submitting a 250-word essay about the organization at the Seattle’s Best Coffee Facebook Page. Entries will be accepted through April 29.

Beginning May 11, fans can cast their votes for which organization will receive the coffee makeover. Seattle’s Best Coffee will narrow the field to four finalists for voting, allowing nonprofits to rally support and votes. Each finalist will be awarded $500 worth of Seattle’s Best Coffee.

Later in May, the Seattle’s Best Coffee team will visit the hometown of the nonprofit with the most votes and bring the coffee makeover and its story to life.”

(Buy A Franchise Unlimited, Buy A Franchise Bellevue, Buy A Franchise Seattle)

Popularity: 6% [?]